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This book is about doing that with any productyou love. It’s about getting long term, loyal, regularcustomers. The kind of customer who looks forward toseeing whatever new stuff your company comes out with.The book is based on the first 45 three-dayclasses I gave in 2003 called “Three Scripts -- 100Customers 100 Days”. Over 1,500 direct marketers fromsome 47 companies attended the classes. Their r… [more]


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Deskripsi

This book is about doing that with any product
you love. It’s about getting long term, loyal, regular
customers. The kind of customer who looks forward to
seeing whatever new stuff your company comes out with.
The book is based on the first 45 three-day
classes I gave in 2003 called “Three Scripts -- 100
Customers 100 Days”. Over 1,500 direct marketers from
some 47 companies attended the classes. Their reactions
during the classes and the results they reported after
using what they learned, inspired me to make the
teachings available in this form.