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Deskripsi

Building a sustainable business and product is hard work. Growing your user base is even harder. Markets and opportuni- ties are changing on a daily basis; you have to stay focused and constantly improve your tactics in a rapidly-changing world in order to succeed.The tactics that worked even a few short years ago are now obsolete. Iterative sprints leveraging mobile, social and location- based ap… [more]


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Deskripsi

Building a sustainable business and product is hard work. Growing your user base is even harder. Markets and opportuni- ties are changing on a daily basis; you have to stay focused and constantly improve your tactics in a rapidly-changing world in order to succeed.

The tactics that worked even a few short years ago are now obsolete. Iterative sprints leveraging mobile, social and location- based approaches and powered by data and insights, are required in order to thrive. Through rapid experimentation, you can find yourself in a healthy loop of building, testing, measuring, lear- ning, refining and improving.

On the following pages we want to share some insights with you that will help you grow your user base, keep them engaged and ultimately grow your revenues.

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