Homepage or Landing Page? A Sales Page Landing Page Best Practices
To drive traffic and revenue in digital marketing we do some campaign either organic or non organically. However, many people make some mistakes by putting the target URL to their website home page. The issue with this is website home page is not designed or l to achieve what we intend since it has so many distractions that might put the visitors drop-off.
The best way is by creating landing page and drive the traffic to this landing page. The following are Sales Page Landing Page Best Practices:
- Value-prop headline: Yes, you’re promoting a product/ service, but it’s critical that you stay customer-centric. Include a user-focused value proposition in your headline.
- Create a sense of urgency: Encourage your audience to make a quick decision by adding in a (free) landing page countdown timer.
- Scarcity: How many products remain? Is it available for a limited time only? If so, state that loud and clear! It’s a persuasive sales technique for driving decision making.
- Money-back guarantee: Reduce barriers to purchase and encourage new buyers to trust you by offering a money-back guarantee. (Something to consider.)
- Landing page length: Tailor the length of your landing page to suit the level of education necessary to purchase your product. Higher ticket items, typically require more information than free giveaways.